About the Program
Est. 2024Built for builders who move the world
Genie has been manufacturing Mobile Elevating Work Platforms for over 60 years. The Builder Program opens that platform to the next generation of innovators — robotics companies, autonomous systems developers, and system integrators who are reimagining what aerial work can be.
We provide the hardware platform, the engineering support expertise, and the market access. You bring the vision and product makers.
Program principles
- Open access
Genie's MEWP platform is available to any qualified builder — from seed-stage startups to established OEMs. We don't gate innovation behind exclusivity.
- Engineering first
Every tier includes real engineering engagement — not just documentation. Partners get access to the people who built the platform.
- Market reach
Genie's global distribution network spans 150+ countries. Builder Program partners can leverage that reach from day one.
- Safety by design
All platform integrations must meet Genie safety standards. Our engineering team works with partners to ensure every build is field-ready.
Genie Industries
60 years of lifting people higher
Founded in 1966 in Redmond, Washington, Genie Industries pioneered the telescoping boom lift and has since become the world's leading manufacturer of aerial work platforms. Today, Genie is a Terex brand with manufacturing facilities on four continents and products operating in over 150 countries.
The Builder Program is the next chapter — opening the platform to the innovators who will define the next 50 years of aerial work.
Apply to the program →Partner context
What builders have achieved
These are illustrative examples of the kinds of outcomes the program is designed to enable — from early prototypes to global deployments.
Autonomous inspection at scale
A robotics startup used the Starter tier to integrate their computer vision system with Genie boom lifts, enabling fully autonomous infrastructure inspection across 12 utility companies.
Semi-autonomous concrete placement
An Integrator tier partner developed a semi-autonomous concrete placement system that reduced crew requirements by 40% on high-rise projects, now operating across three continents.
Fleet intelligence platform
A Custom Builder partner co-developed a fleet intelligence platform with Genie engineering, now embedded in over 8,000 units worldwide with real-time telemetry and predictive maintenance.
Ready to write your own story? Apply to the program and our team will help you find the right tier and path to market.
Apply now